About Bridgestone Asia Pacific

Paolo Ferrari was named President and Chief Executive Officer (CEO), Bridgestone Americas, Inc. in January 2020. In addition, he serves as a member of the Board of Directors for Bridgestone Americas, and as Executive Vice President and Executive Officer of Bridgestone Corporation. As President and CEO, Ferrari leads the growth strategy for Bridgestone in the Americas with a focus on helping achieve the company’s vision to be a leader in mobility and solutions. Ferrari began his career in sales management at luxury brand Zegna in New York in 1994, rapidly gaining experience in sales, marketing and project management. Over the following years, he built his expertise in finance, general management and technology, first at Credit Suisse First Boston in London and then at Kataweb, the Internet company of Gruppo L’Espresso. From 2002 to 2011, he took on a series of CEO roles within TIM (Telecom Italia) Group in Italy, Germany and France and managed assets in Latin America and Southeast Asia. His business development acumen brought the Group key strategic gains through skillful turnaround of key enterprises. As a result of his global exposure, multi-industry business development expertise and deep understanding of the American market, Ferrari was appointed Chairman and CEO of Pirelli North America in January of 2012 and later CEO of Pirelli Latin America. Through these roles, he built his expertise in tires and automotive and achieved double-digit growth and market leadership. In 2016, Ferrari joined Bridgestone as CEO and President of Bridgestone Europe, Middle East, India and Africa (EMIA). While in this role, he focused on R&D investment, product development, distribution expansion and digital mobility solutions while putting the customer at the center of his strategy. In 2017, he was appointed Vice President and Senior Officer of Bridgestone Corporation, and was named Executive Vice President, Executive Officer and Global Digital Strategic Officer of Bridgestone Corporation in 2018. He also previously served as Chairman of the Bridgestone Americas Board of Directors. Ferrari earned his bachelor’s degree in business and economics from the Milan Bocconi University and an MBA from the New York University Stern School of Business.

Gabriel Asbun was named Group President, Integrated Businesses, Bridgestone Americas in June 2021. As Group President, Integrated Businesses, Gabriel has responsibility for Bridgestone Retail Operations (BSRO), Credit First National Association (CFNA) and Firestone Industrial Products (FSIP). He also concurrently serves as a member of the Bridgestone Americas Board of Directors, and as Vice President and Senior Officer of Bridgestone Corporation. Previously, Asbun served as Group President, Americas Tire and Solutions Business, Bridgestone Americas. Prior to returning to Bridgestone Americas in April 2020, Asbun served as CEO of the Bridgestone China and Asia Pacific (BSCAP) business and was based in Singapore. As CEO of BSCAP, Asbun was responsible for the corporate governance structure and operations across all markets in the China and Asia Pacific region, and had full accountability for overall business performance. He also led strategy and oversight for the Sales and Marketing, Logistics and Supply Chain Management, and IT functions, which encompassed 12 sales and manufacturing companies, 13 tire manufacturing plants and proving ground facilities in China, Thailand and Indonesia. He has experience working across the Bridgestone enterprise, having previously served for 5 years as President of the company’s Latin American operations when he joined the company in November of 2012. Asbun has broad experience in cross-cultural, multi-lingual, multi-regional business management. Prior to joining Bridgestone, Asbun spent 12 years at the Kellogg Company, most recently serving as President of the company’s Mexico Business Unit. From 1990 to 2000, Asbun worked for strategy-consulting firm, Booz Allen & Hamilton, assisting companies in developing business strategies and transformational initiatives throughout Latin America. Asbun holds a bachelor’s degree in Mechanical-Electrical Engineering with a concentration in Industrial Engineering from the Universidad Panamericana in Mexico City where he graduated with Honors. He has an MBA from The Wharton School at the University of Pennsylvania. Asbun is fluent in Spanish, English and Portuguese with a basic knowledge of French.